For this shot, we chose to have it as a final edit as it displayed the benefits of Worcesters educational areas in two different lights. 1, was because it is a very relaxed area that allows students to study in piece in what appears to be a warm comfortable environment and on the other hand it is also welcome for people to just come and read one of the many books that the hive offers . We added warmth into the image by adjusting the colours trying to emphasise that this is a place where students would want to come to further there education or even just hang out appealing to our target audience.
For this second photo we chose to get an outside shot of the Hive to display that even the outside is welcoming to anyone as well as having our main person in the left hand side of the shot showing that they are entering the hive. the bright colours that we have added show it as being quite a prestigious building, something that Worcester is proud of that is appealing to all ages, especially our target audience of being the "youth" generation. It links in strongly with the university and creates that stronger appeal to anyone looking to come to Worcester to study at the university. Despite it appealing to the target audience it does also appeal to the older audience with its bright radiant colours and prestigious look.
A shot at a coffee shop was one that was done quite naturally to show again the impact of Worcesters city life to the youth target group. It displays the city as having locations that allows the younger generation to hang out and enjoy some hot chocolates and cakes in a welcoming modern style environment which is something that appeals strongly to this generation.
We have had our person of interest at the centre of the image as we are following her journey throughout Worcester to show that it is youth that can enjoy all the aspects of Worcesters every day lifestyle.
This image was taken to show our main person of interest with a few friends in a study area to show that these are locations that everyone can make the most of no matter who they are or what kind of group they are associated with. We decided to enhance the colours in this again to make them stand out much more to make these places that they are sat in to be much more impacting and appealing to the target audience making them look excitable and a place that they could enjoy just to chill out and get work done or even talk. this is appealing to a youth audience as you see them in groups wanting to do things together due to the nature of their friendships and this location really drives the atmosphere of being somewhere a group can hang out.
The final shot of choice is of our main person of interest looking up at the direction posts in the centre of Worcester town.
We found this appealing to the target audience as it shows the multiple places that they can visit and go to as we could only display 5 photos we wanted to display that there are many more locations to explore than what we have displayed.
We looked at brightening up some colours in the windows to make it look much more exciting as well as adding a brighter enhancement on the yellows and oranges to make Worcester seem much warmer and welcoming but not edited over the top that makes it seem "un-naturalistic" that would turn out to be disappointing if people did come to visit Worcester based on these photos.
