Sound in video

Non deigetic and Diegetic sound:

Diegetic: Sound that has a source in the scene e.g. gun fire, radio in the scene playing music or even a band
Non-Diegectic: sound that has no source e.g. music without a radio, narrator etc.

Establishing sound:

sound that establishes, from the very beginning of a scene, the general character of the surroundings

example: weather

Foley:
Foley is the reproduction of everyday sound effects that are added to film, video and other media in post-production to enhance audio quality.

These reproduced sounds can be anything from the swishing of clothing and footsteps to squeaky doors and footsteps

Look at: Gary Hecker

Synchronised sound:

This is the process of aligning audio with visual cues.

Who's going to voice my quote? how am i going to direct them? analyse the quote to understand it better.

Concept designs - start planning the layout thinking about expressive typography techniques for key sections of your quote.

Continue the research - Establish a key understanding of how to portray your quote, think about other elements to bring in such as photography, video or vfx.